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[WATCH] The Future of Value Based Healthcare – Part 1

By Insights

The Gordon Institute of Business Science (GIBS) recently hosted a number of healthcare experts on the subject of Value Based Healthcare.

The Future of Value-Based Healthcare discussion hosted a panel with the following experts:
– Dr Elton Dorkin, MD of Dr EP Dorkin & Associates
– Victoria Barr, Senior Director at FTI Consulting and co-founder of Alignd
– Jasper Westerink, CEO, Philips Africa
– Dr Shrey Viranna, CEO of Life Healthcare
– Dr Unati Mahlati, Chief Medical Officer, Discovery Health Medical Scheme

This is the first part of the session on Value Based Healthcare:

[WATCH] The Future of Rural Healthcare

By Insights

It is very rare for a TEDx talk to accumulate over 30 000 views in its first 48 hours but there is clearly an interest in the topic of access to healthcare at the moment.

In this talk, Dr. Harry Wilkins III explores exciting and titanic shifts in medicine and technology that will shape the future of rural healthcare delivery.

Give us your thoughts:



Do clinicians need to be accurate when measuring ROM?

By Insights

Marc Ashton, CEO, Dynamic Body Technology

Does objectivity and accuracy matter for clinicians? In the process of rolling out 3D Joint ROM to the market, this has been an interesting question that clinicians have turned back on us and one that I believe should be debated.

The premise behind the 3D Joint ROM tool is that it allows clinicians to accurately measure Range of Motion (ROM) in multiple planes in real-time and provide an objective recording of patient range.

When presenting to clinicians, the question has been asked: “Why do we need objective recordings of ROM? Why can I not simply use my clinical experience to judge improvement or decline?”

As a solutions provider with an interest in accuracy and objectivity, this was an interesting rebuttal. While much has been made about the impact of technology on the healthcare sector and concerns that the subjective skill and analysis are being discounted, we believe we have a couple of comments on this:


A recent installation we did for a podiatrist in South Africa highlighted the importance of objective data when referring a patient. An issue raised by this clinician is that orthopedic surgeons were disregarding subjective opinion and opting to operate despite the patient being within range guidelines.

As patients and consumers are using technology to help educate themselves around their treatments, they are going to interrogate the advice (and associated costs) provided by clinicians. Objective and accurate data will lead to higher quality referrals and treatment plans.

Tracking the pain point

At what exact moment does a patient feel pain during a movement? If you can diagnose the pain point, you can save significant recovery time by focusing on the right outcomes rather than struggling to replicate the movement.

Outcomes-based healthcare

When running a business, it is easy to work out whether you are achieving an outcome: If your income exceeds your expenses, you are heading in the right direction. As a clinician, it’s less black and white and there is significant pressure on clinicians to demonstrate their outcome in an accurate and objective manner.

Clinicians are increasingly reporting that there is a focus on outcomes – particularly from the sports science fraternity – patients no longer just want to hear that “Range or mobility has improved” – they want to know to what degree it has improved as a result of your treatment.

Gaming an outcome

When it comes to treatment and rehabilitation, patient motivation is a major factor and one that many clinicians will battle with. How do I motivate my patient to hit their rehabilitation goals?

By showing a patient real-time data of their movement, they can have an accurate measure of exactly how much further they have improved and aspire to hit their rehabilitation goals. Data that is provided in real-time can add a gaming element to rehabilitation.


When doing some research for this post, I typed into Google “How important is accuracy in Range of Motion measurement” as a search phrase (combination of words not complete search phrase) and ended up with 39.2 million links on the internet. There is clearly a lot of interest in the topic.

Where I think we need to be careful is this narrative that objective technology replaces the need for subjective insights from qualified medical professionals. Technology should be there to support the clinician not replace them or discount their skills.

We at Dynamic Body Technology would love to get insights from clinicians around the importance of accuracy and objectivity when it comes to medical data. Please feel free to leave a comment below or drop me a line on

Why the hospital of the future will be your own home | Niels van Namen

By Insights, Uncategorized

Nobody likes going to the hospital, whether it’s because of the logistical challenges of getting there, the astronomical costs of procedures or the alarming risks of complications like antibiotic-resistant bacteria. But what if we could get the lifesaving care provided by hospitals in our own homes? Health care futurist Niels van Namen shows how advances in technology are making home care a cheaper, safer and more accessible alternative to hospital stays.

We share many of these views and we believe that this is one of the reasons that our 3D Joint ROM home user monitoring offering can be such a powerful tool for clinicians and patients. Enjoy!



Re-booting technology in SA healthcare

By Insights

While technology adoption amongst clinicians in South Africa remains slow, co-ordination between industry stakeholders is likely to contribute to a higher level of up-take in the coming years and ultimately improve the quality of healthcare data in the country.

This was one of the key comments from the recent “Practice Of The Future” event hosted by Dynamic Body Technology at the Wits University eZone recently. Participants in the workshop were exposed to a variety of topics including social media ethics and data handling for medical practitioners, medical animation, Google tools to enhance visibility of medical practices, sensor technology and 21stcentury learning environments.

“FitBit recently announced that it had recorded its 150 billionth hour of heart rate data and Discovery has over 110 million tracked events in their Vitality program – consumers are embracing the world of wearable and sensor technology but clinicians appear to be behind the curve in terms of embracing technology” says Dynamic Body Technology CEO Marc Ashton.

Constitutional and media law expert Avani Singh from Power Singh Incorporated – who addressed the audience on the subjects of social media and ethics around data handling in the healthcare environment – did however caution that the intersection of technology and healthcare throws up interesting legal challenges for clinicians to consider. “Technology is a clear enabler for the healthcare sector but clinicians, researchers, academics and healthcare companies themselves need to ensure that they understand the ethical requirements before they start to gather data or share information across technology platforms.”

Paula Barnard-Ashton who heads up the eZone in the School of Therapeutic Sciences at Wits University believes that investment in 21stcentury learning environments will  facilitate greater adoption of technology in the coming years: “When we started the eZone project for therapeutic sciences, the lecturers were naturally wary. Now we have an environment where students are able to live stream with lectures over Skype from the hospital or clinical setting. Students and lecturers are trying out cutting edge sensor technology, 3D modelling, online collaboration and simulation that will prepare them for the changing world of work  and to prove that we are on par with the private sector, our project came second at the recent ‘Learning Idols’ at the Learning Innovation Africa 2018 conference”

Dr. Tshepo P. Maaka – presenting medical animation on behalf of Cabblow Studios – made the observation that while using new and diversified technology to improve medical practices lags behind in its adoption, this should be viewed as both a challenge and an opportunity: “In a market like South Africa, the situation is compounded by the stratification and independence of how practices work.  In addition, we have patients who have access to high-quality healthcare through government hospitals and clinics and through medical insurance companies, but who have challenges in understanding their insurance cover plans, their journey of accessing clinical services in a hospital maze, the complexities  of the informed consent process for surgical procedures and the technicalities of the medical lingo. If clinicians and Occupational Health professionals begin to invest in technology and educational initiatives such as medical animation, we can begin to enhance healthcare service provision in practices through preventative measures and health promotion, where patients understand healthcare levels and services better and where we enhance waiting rooms experiences in South Africa.”

Dynamic Body Technology Chief Technology Officer Stephen Meyerowitz concludes: “I believe we need a mind-shift change: To democratise health sector, clinicians need to recognise that they are on the frontlines in terms of data gathering and by using technology they can share actionable insights with all stakeholders.”